We met Yuba City interior designer Deborah Roush earlier in the year and together we began working on getting her business branded.
Deborah has years and years of experience helping individuals transform their houses into homes and she realized it was finally time to have a brand identity in place. After designing her business a professional logo and print advertisement (that was published in Me And Mine magazine), Deborah decided she wanted to further her branding efforts and so we got busy designing her new business cards and, perhaps most importantly, her first website!
After going through a logo design process with us, nearly all of our clients have wanted to move forward with us designing them websites. In the past we declined. While Billy can do minimal web coding, his passion, our passion, has always been design. We didn't want to offer a service to our client that was time consuming to us and something that we didn't love to do.
That changed when (thank God), Tandem Web Solutions came into our lives! Thanks to their web experts, we now offer our clients web design because the team at Tandem will takes our website designs and develop them with up to date coding.
I would honestly say that the most common mistake we see business owners make in their branding efforts is inconsistency. The logo looks like it was designed by one person..the business cards look like they come from somewhere else, and basically everything looks unrelated.
Being able to now offer our clients both print and web design ensures that their branding efforts remain cohesive. All business collateral is interconnected, and in this unity, they push forward the brand message versus diluting it through mismatched collateral.
To learn more about Deborah, we encourage you to stop by her site! You can also view more of the work we have designed for her right here.
No comments:
Post a Comment