Not only do we believe in Tony's capabilities to do an excellent job if elected, we know that he is a sincere man of the highest integrity and so it didn't take much contemplating for us to accept the project of designing Tony's campaign logo and website!
While we went through several rounds of sketches while developing his logo, Tony decided he ultimately just wanted a wordmark (standardized text logo). We decided to also incorporate a graphical element to make the wordmark more memorable and less traditional.
Tony didn't want the logo to look too far from traditional, so we decided to keep a deep blue and red for the color palette, but to make it more modern we chose a sans serif typeface. The "o" was made to be reminiscent of an American flag, and we included 3 stars since Tony is running for the 3rd Congressional district in California.
We also designed wwww.carlos2012.com with much input from Tony. The website is designed to be engaging and easy to navigate for the visitors. After we designed the site, we handed it over to the web experts at Tandem Web Solutions to bring it to life and they did an excellent job.
We are currently working on customizing the Carlos 2012 twitter and facebook pages, along with some coordinating print collateral. It has been an honor working with Tony and we can't wait to see what the future holds for him!
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