We carried a cohesive feel throughout this packaging to have a similar feel and color palette to some card headers we also designed for Slide Fire Solutions.
Color coding different products makes it easy for consumers to find the product they are looking for and it also serves to help the packaging jump off the shelf and be more memorable compared to other gun stock packaging.
We also kept some of the elements they were already using in their designs (including the American flag) as to keep with brand recognition they had already gained through their repetive use of the flag and also as a nod to their patriotism to our great country and commitment to products made in the good ol' U S of A.
Here's a few snapshots we took and we'll have some better pictures up when our new website launches soon!
One of the card headers we designed (picture from Slide Fire Solutions).
The former packaging to the left (we did not design this) with the new packaging design we created to the right.
Different packaging we designed for two different products.
Brian Yerkes said, "Some designers create things to show you what they did. I designed things to tell you what I solved."
If you have a design problem you'd like for us to solve for you, including packaging design, stop by our studio at 546 B Yolo Street in Yuba City, California or contact us by phone at 530.790.5762.
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