Ezra, the owner of Sunrise Motors, felt that his current logo design felt too "mom and pop" and he wanted to step up the businesses' image by having a logo design that was distinct and memorable. He was open to anything and just asked that we keep with the yellow and black color palette he was already using.
The new logo design we created moved Sunrise Motors away from using only a logotype by also incorporating a distinct emblem into the new logo. We cleverly combined the Sunrise Motors initials, S and M, into a shape reminiscent of both a car steering wheel and popular car logos.
We also took Ezra's idea for a clean, simple billboard and created this billboard design which can be seen at their HWY 99 and Bogue Road location in Yuba City, California.
We're currently working on other business collateral for Sunrise Motors and we can't wait for everything to come into alignment with his new branding. Thanks for thinking Different By Design, Sunrise Motors!
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