Showing posts with label city of Yuba City. Show all posts
Showing posts with label city of Yuba City. Show all posts

Friday, September 16, 2011

new brochures

We recently designed these new brochures for the City of Yuba City's Electronic Funds Transfer program.

We enjoyed working with Katrina on this project and we can't wait to see these in circulation soon!

We are moving forward with the color palette and current branding efforts of the City, which is slowly bringing everything to a more cohesive look, and that is so important in branding! Anytime you release marketing materials or collateral that doesn't fit with your brand image or message, you dilute your message and weaken your brand. We are so happy to be working with this great City we call home in strengthening their branding with great design.


We also designed the City's current business cards! You can view them right here.

Thursday, July 21, 2011

value of good design...

"Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all." - douglas martin


It seems like the value of good design has been a daily topic in our studio since, well, always!

At Different By Design we adhere to the highest design standards in everything we create. This tends to cause some confusion at times when we are innocently asked if we can just "throw something together" or told they just need something "cheap" to get them by.

While we understand that businesses have budgets, being asked questions like the ones above at the start of a client meeting is always a huge red flag for us.

Design isn't something that we can "dumb down" or "whip out" for a cheaper price. We understand the value of good design in the business world and we would never jeopardize our client's reputation or our own by creating thoughtless work. Though we are obviously open to discussing client budgets, with design the old adage rings true...you get what you pay for!

I snapped the above picture of Billy in the studio earlier. He was showing me a sketch he had just completed for a redesign of a brochure we are doing for the City.

It makes me proud to work with someone with an equally high work ethic, who puts detail and thought into everything he does. I think it's clear in our work that when you hire Different By Design you are getting the absolute best solution to your design problem.

Monday, June 20, 2011

We're back! (plus new business cards for Yuba City-yay!)



Hi everyone! We arrived back into our lovely hometown of Yuba City, California last night after over 16 hours roundtrip on the road!

Today was our first day back in the studio and it felt great to get back to work designing amazing pieces for our even more amazing clients!

Wednesday morning before we left town, we ran Darin Gale, our city's economic development manager, his order of newly designed business cards by yours truly.

Working with Darin was a true honor...he has a great understanding of how design can help with positioning and add value for the business (or city!) it represents.

The business cards that the city was previously using were beyond flimsy and so we decided to move away from that and go with a 16 pt dull cover with a matte finish on the new cards...they are luxuriously thick and they've been getting lots of great feedback!

The crate label on the back was also commissioned by Darin and was created by another local graphic artist, Randy Johnson.
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