Heads Together Salon & Day Spa

Yesterday Linda Lomeli, owner and hair stylist of Heads Together Salon & Day Spa, emailed us saying that her sign was officially installed at the salon.

Needless to say we were giddy with excitement and we drove by the salon 3 times yesterday to admire it!

Great job, Linda! It looks amazing and I can't tell you how thrilled we are to see you reinforcing your brand image on the salon signage!

You can see that even in one color the logo still holds its impact...that's the power of good, clean design!

a peek into the process

"The big problem is that the speed with which this machine (the computer) operates is so fast that the normal contemplative time that one needs to do a design that makes any sense is not there. When you're sitting and drawing, you make a stroke and you fill in areas. There's a time element involved. But with the computer, that time element does not exist. It takes up your physical, spiritual, and psychological time and your design time is just not there." -paul rand

Believe it or not, a frequently asked question by our clients is, "Will my design be original?"

Sadly, amateur designers and clip art/pre made logo sites along with crowd sourcing sites have left many business owners with an unclear idea of what quality of work they will be receiving when making the decision to invest in a logo design.

At Different By Design, we have a thorough design process that you can read about right here.

Every logo we design is uniquely created for our specific client and designed to solve the problem we describe in detail when we write up our client's design brief.

Having a design process vs. just hopping straight onto the computer and moving bits and pieces around is crucial to a good design. I believe famed graphic designer Paul Rand states it best in the quote above.

When choosing a logo designer for your business, make sure that the person you are using has a valid design process that starts (after a consultation and thorough knowledge of your company) in a sketchbook.

While we typically do not share sketches with the client during the process, we most definitely start all ideas in our sketchbook. It is a great part of the creative process to get any idea out on paper.

The reason we do not usually show sketches to clients is because the client hired us for a reason. We are professionals. We understand the elements of what is going to make a great logo design across all applications. Sketches are simply rough ideas and we know better than anyone the concepts that will actually develop into the best solution for our client.

Though we usually present 2 (sometimes 3) logo concepts to a client, we never recycle design ideas. We assure our clients that the work we are creating is specific to their needs and their defined values.

Above our some of the sketches we created during the conceptualizing/sketching process for our client Heads Together Salon & Day Spa. I love seeing how everything comes together for the final result.

"When to use computers is certainly as important as how to use computers. In the school environment, they should be a part of the curriculum but not the curriculum: nothing can replace the hand in the early stages of design education." -paul rand

Hope you enjoyed the tiny peek into our process!

above and beyond

Last week we had the privilege of attending the ribbon cutting ceremony for our client Heads Together Salon & Day Spa.

Linda (owner/stylist & esthetician) and her team did an excellent job of cultivating a fun, relaxing party...everything was so thoughtfully detailed from the wide selection of beverages to having Rolling Stone Pizza baking gourmet pizzas out back! Delicious!

Another highlight for the guests was a photo booth Linda had rented from Feather River Entertainment. Linda's adorable granddaughters popped over to our table and asked Billy and I if we would go take pictures, and of course we could not tell them no!

After our pictures printed, we were delighted with how Linda had even incorporated her Heads Together Salon & Day Spa logo on the header of the photo strips!

*the first picture makes me literally laugh out loud! Guess we should have asked Linda's granddaughters to stick around and show us how to use it.."Hmm..what's going on here?"

We had a client meeting an hour before the event was scheduled to end and so we had to duck out a tad early. We headed to the studio and back home, photo strips safely in hand...however the next day when I went to grab them to pin them up on our inspiration boards at the studio, they were missing!

I mentioned on Linda's page that I thought the photo booth (and whole night, really) was absolutely lovely and that I was currently on the hunt for our strip of pictures...

Well, tonight when we hopped online to check our email before winding down, what did we find but an email from Russ Brown of Feather River Entertainment with our (digital) photos attached.

At Different By Design, we try our very best to cultivate a wonderful experience for our clients and anyone who may walk through our door...and more often than not our clients end up creating "wow" experiences for us! What a blessing and great example of the type of business owners and people we want to be.

From the bottom of our hearts, thank you Linda and Russ! You went above and beyond to retain something special for us...we hope that our clients feel as cared about and important as you made us feel!

Thanks again!

P.S. Doesn't the Heads Together Salon & Day Spa logo still look amazing scaled that far down? That's the power of a good logo, people!