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A couple months ago, Yuba City's oldest and most loved health food store, Sunflower Natural Foods Market, contacted us about vectorizing a new logo concept by Dr. Afato (Sunflower is owned by the Afato Family).

After cleaning up and vectorizing the two designs, we took the initial concept of Dr. Afato and simplified it further. The end result ended up being the chosen concept, and with minor edits, is now the new face of Sunflower Natural Food Markets!

Needles to say, we were thrilled when they came back and asked us to design some advertisements for some free community events they offer.

We created text boxes playing off the organic feel of the letterforms Billy created for the new logo and found a way to cleanly present all the needed information.

These two ads will soon be published in our local newspaper. We also designed handbills and posters to further promote these awesome, free events! Thanks for thinking Different By Design, Sunflower!

above and beyond

Last week we had the privilege of attending the ribbon cutting ceremony for our client Heads Together Salon & Day Spa.

Linda (owner/stylist & esthetician) and her team did an excellent job of cultivating a fun, relaxing party...everything was so thoughtfully detailed from the wide selection of beverages to having Rolling Stone Pizza baking gourmet pizzas out back! Delicious!

Another highlight for the guests was a photo booth Linda had rented from Feather River Entertainment. Linda's adorable granddaughters popped over to our table and asked Billy and I if we would go take pictures, and of course we could not tell them no!

After our pictures printed, we were delighted with how Linda had even incorporated her Heads Together Salon & Day Spa logo on the header of the photo strips!

*the first picture makes me literally laugh out loud! Guess we should have asked Linda's granddaughters to stick around and show us how to use it.."Hmm..what's going on here?"

We had a client meeting an hour before the event was scheduled to end and so we had to duck out a tad early. We headed to the studio and back home, photo strips safely in hand...however the next day when I went to grab them to pin them up on our inspiration boards at the studio, they were missing!

I mentioned on Linda's page that I thought the photo booth (and whole night, really) was absolutely lovely and that I was currently on the hunt for our strip of pictures...

Well, tonight when we hopped online to check our email before winding down, what did we find but an email from Russ Brown of Feather River Entertainment with our (digital) photos attached.

At Different By Design, we try our very best to cultivate a wonderful experience for our clients and anyone who may walk through our door...and more often than not our clients end up creating "wow" experiences for us! What a blessing and great example of the type of business owners and people we want to be.

From the bottom of our hearts, thank you Linda and Russ! You went above and beyond to retain something special for us...we hope that our clients feel as cared about and important as you made us feel!

Thanks again!

P.S. Doesn't the Heads Together Salon & Day Spa logo still look amazing scaled that far down? That's the power of a good logo, people!

Heads Together Salon & Day Spa

Last month we were contacted by Heads Together Salon & Day Spa owner Linda Lomeli about designing a new logo for her business.

Although Linda has been in business as Heads Together for 17 years, she recently expanded the services offered in her salon and day spa along with relocating to a beautiful historic home which she had completely renovated.

Though her business name includes "heads together", Linda did not want a literal interpretation of having heads in her logo, as the term refers more to her business philosophy of the employees of her salon and spa working together for the satisfaction of their clients.

For the new logo for Heads Together Salon & Day Spa, Billy hand drew the ornamental design inspired by design patterns from the Art Deco era, the same era the building that houses the business was built. I love how he cleverly incorporated a pair of scissors, a hair stylist's trademark tool, into the design.

The font used in the logo was customized off of the typeface Century Gothic. The clean, geometric font works nicely with the more delicate design, giving the overall logo a balanced feel between the feminine and masculine.

We chose the colors for the logo based off of the muted interior color palette. Green is known to be a soothing color, which evokes the relaxed feel of Linda's upscale salon and spa, while the contrasting richer brown is bold enough to catch your eye without being overwhelming.

Thank you so much for choosing to think Different By Design for your design needs, Linda. We genuinely enjoyed working on this project with you.