Tuesday, October 22, 2013

the blue umbrella

How beautiful are these "rejected" poster designs for Pixar's short film The Blue Umbrella? We love how each of these designs tells part of the story from The Blue Umbrella, though the text is minimal. It's true that a picture (or an illustration) is worth a thousand words. Often time businesses want to clutter their collateral or their advertisements with as much information as they can, but more often than not that line of thinking does more harm than good. 





"Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end, because once you get there you can move mountains.” -Steve Jobs

* unsure of the poster design credits, but believe they go to graphic artist Cassandra Smolcic


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