Tuesday, February 22, 2011

Gifties.

If you follow us on facebook, then you know it's no secret we love giving gifts! Or as we like to say "gifties".

*disclaimer I (Tiffany Wilson) like to call them gifties, Billy would like to clarify he has never said "giftie" in his life




So when we came across these blackened brass bull card holders, we knew they would look perfect sitting on the desks of our lovely clients over at Randy Meyer Investment Management, LLC

We are pleased to report that they loved them as much as we did. We also delivered their new appointment cards today, and needless to say those were a hit too!

I once saw a Paul Rand interview where he said you know you have done good work when your client wants to hug you. Well guess what? We got hugged today. And it made us feel fabulous.

Do we really even need to tell you how much we love our work and clients? Okay. Well, we do. Very much. 



Monday, February 21, 2011

mommy tsunami-a grassroots movement started in Yuba City

A few months back we had the honor of meeting with Amy and Mary. Two of the founders of the grassroots movement Mommy Tsunami. Together they shared their story on their battle against a poorly monitored system that was trying to cut funds that are set in place to keep those with developmental disabilities in their own homes and communities. Amy and Mary decided that instead of turning a blind eye to the unfair situation, they were going to make a wave.

They rallied together hundreds of other individuals within our community to "save the Lanterman Act" as budget cuts threaten to end the support that allows the disabled to live life right here, just like you and I.

We were proud to be able to design the logo to represent this cause as well as a handbill that was distributed all across California and even ended up in the state capitol building.



The Mommy Tsunami logo was initially hand drawn by Billy and then he digitally traced it for the finished logo. I loved that we were able to also incorporate a symbol for the state capitol in place of the letter 'a' in the word wave at the bottom. Mommy Tsunami did not want a "cutesy" logo...they wanted people to know they meant business and I think the dark colors paired with the thick, bold lettering help to accomplish just that.


Their story has made headlines more than once in our local paper, The Appeal Democrat and has also been featured on KCRA Channel 3 news.

As of now, they have completed the majority of their journey, and tomorrow marks the day they will deliver a copy of the Lanterman Act to the Governor and demand that he holds the distributing center for these funds accountable.

We are so proud of them and the mission they are accomplishing.

Find more links regarding the Mommy Tsunami wave over on our facebook.

Sunday, February 20, 2011

adding to our tool box...

Earlier this month a long awaited package arrived on our doorstep. It was our Pantone color guides and I can not tell you how much easier having these has made controlling the accuracy of colors once we send designs to print.


The Pantone web site states, "The PANTONE COLOR BRIDGE® GUIDES coated and uncoated compare solid PANTONE Colors to their closest possible match in CMYK four-color process that can be achieved on a computer monitor, output device or printing press."

Because it's most cost effective to do process color printing (CMYK) we usually select this print method for our client's print needs.

However, some colors do not translate accurately (like our orange for example) in process color printing or a client will want a specific color carried across the board on all print collateral for cohesiveness (because different print methods, inks, and paper can effect the colors). These guides provide us the codes to have colors printed with the Pantone Matching System to get the controlled result we want.

These guides help us make the most accurate decisions regarding print quality for our clients and we are thrilled about adding them to our "tool box".

Tuesday, February 8, 2011

Randy Meyer Investment Management, LLC

Sorry we've been missing in action! Can you believe it's already February? In December we began working with Randy Meyer Investment Management, LLC  on a new identity package: logo design, business cards, appointment cards, letterheads, envelopes, web ads...this office had underwent some internal changes as well as they are getting ready to move to a new location and it could not have been a more perfect time for them to invest in a professional identity.


Above is the winning logo design. During our initial meeting with Randy and his great team, we discussed using a bull in the logo because of its historical representation of a strong market. Once we got to sketching out ideas, we decided to also an incorporate a bear into the concept because the best financial advisors (like Randy Meyer Investment Management, LLC) will successfully navigate a bear or bull market for their clients.

We paired this more modern design with a traditional style typeface (from the Baskerville family) and chose a warm, rich color palette to compliment the interior of the Randy Meyer Investment Management, LLC offices.

All of the details for this logo design can be found in the logo manual that we also created for Randy and his team. Our logo manuals are just another part of the difference you will experience when you work with us. In fact, I think I see a separate post on our logo manuals in the near future!

And for the record, we just have to say this one of the funnest projects we have ever worked on. If you are in the market for a great financial advisor, contact Randy, Karon, or Justin...you'll be in great hands!

To see more of the work we designed for them, feel free to visit our official web site or say "hello" on our facebook page!
Related Posts Plugin for WordPress, Blogger...