We designed business cards for them several months ago and more recently they came to us for a 4'x8' banner and 6" circle postcards for a conference they are attending this month.
While we did not design their logo, we wanted to keep in being consistent with their color palette so we continued using primary colors and green in their collateral.
Probably the number one mistake we see small business owners make the most often in their marketing is not staying consistent. Everything from changing your logo colors with each new season or color trend to using multiple fonts that are not cohesive to your brand image weakens your marketing efforts.
We thoroughly enjoyed the challenge of finding a fun and playful way to continue enforcing the Bright Futures and Sutter County Children & Families Commission's branding in a refreshing way. We chose to use "block" shapes on the poster to also play off the wording of "building" bright futures and we love how the imagery and bright colors is appropriate for the audience as well as being eye catching.
You can learn more about the free services they offer through their Bright Futures program over at www.sutterkids.org
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