well said, hank_scorpio

When looking for a designer to create a logo for your business, there are several important factors to consider when determining if you should trust the designer in question with your company's image.

While we don't discuss all those factors today, I did want to touch base on choosing a designer that will create your logo in a vector program (such as Adobe Illustrator) vs. Photoshop or another similar program.

We actually have had a good amount of design work come in from clients that had logo designs (not through us) that were not in a vector format and they not only paid another designer for that logo, they were now paying us to vectorize that logo for them so that they could actually use their logo (many printers will ask for the vector file of your logo).

Nearly every single thing we design at Different By Design is in Adobe Illustrator.

We have our own (similar..but more professional :)) explanation as to why we use Illustrator vs. Photoshop, but today I came across this little gem on the Graphic Design Form site... and um...yeah...I might just start going with what he says from now on.

Here is his response to someone who wanted to start designing logos for a living but didn't understand why he needed to learn a vector program if he could just make a big file in Photoshop:

Thanks for the laugh, Hank_Scorpio! All joking aside, he does a great job making his point.

So. When you are looking to work with a graphic designer, find one that has the capabilities and knowledge to use the right tool for the job.