tuff stuff jerky company

While Tuff Stuff Jerky Company has been around for as long as I can remember, it recently went under the new ownership of Pete Stocker.

Pete contacted us shortly after taking over and wanted to find a way to keep using the iconic "Tuffy" logo but in a refreshing, more modern, clean way.

We started out by cleaning up some of the lines on Tuffy and we played with a couple ideas Pete had...how about that cigar smoking Tuffy? :)

We then set out designing new labels for the jerky packaging. As you can see the old labels were rather gaudy and cluttered and they didn't do a good job of portraying the fact that Tuff Stuff Jerky is actually an all natural jerky, free of artificial ingredients, nitrites, and MSG.

We also wanted to make a clear distinction between flavors because there's nothing worse than accidentally buying one flavor when you wanted another because the packaging doesn't do a good job of distinguishing between different flavors!

The evolution of Tuffy.

Old label.

Picture by Sunflower Natural Foods Market, where you can purchase Tuff Stuff jerky.

Photo of the new labels we designed.

We are now currently in the process of getting a web site going for Tuff Stuff Jerky Company and getting Pete some new business cards that will match the updated look of his company. 

Thanks for thinking Different By Design, Tuff Stuff Jerky Company!